In-house product

Numra: an in-house build, and what it taught us about AdSense

Not a client project. Numra is ours, a nine calculator financial suite we built, got rejected from AdSense, fixed properly, and use to test what actually works.

Start something similar

Financial toolsSector

In-houseMarket

OngoingTimeframe

5Services used

The Numra calculator suite shown on a MacBook and an iPad

Product development
Front-end development
Schema and structured data
Consent infrastructure
Content

This one is ours

Numra is not a client project and we will not present it as one. It is a product we built and run ourselves: a suite of nine financial calculators in plain HTML, CSS and JavaScript, monetised with advertising.

Why it is worth showing you

Because it failed first. The initial AdSense application was rejected, which is a useful thing to have happen on your own site rather than a client's.

Fixing it meant doing the things that are easy to skip: ten substantial blog posts rather than thin filler, complete schema and structured data, and proper consent infrastructure. That is the same list we work through on client sites, and having done it on our own property first means we are describing something we have actually been through.

What we use it for

It is where we test approaches before recommending them. Technical decisions that carry a risk get made on our own site first.

Outcome

What changed

Nine calculator suite built in plain HTML, CSS and JavaScript with no framework
Ten blog posts, full schema and consent infrastructure added after an initial advertising rejection
Used as our own testing ground for technical SEO and consent approaches

The honest bit

Numra is BranDive's own project, not client work. We list it here because it shows what we build when we are the client, and because the initial rejection is a more useful thing to tell you about than a clean success would be.

FAQs

Questions this project raises

Is Numra a client project?

No. Numra is BranDive's own nine calculator financial suite, built, rejected from AdSense, fixed properly, and used as a testing ground for what actually works. It is listed because it shows what gets built when BranDive is the client.

What was Numra built with?

Plain HTML, CSS and JavaScript with no framework and no build step. Nine calculators, ten blog posts, full schema and consent infrastructure.

Why mention an advertising rejection in a portfolio?

Because it is more useful than a clean success. The schema, the content and the consent infrastructure were all added in response to that initial rejection, which is a more honest account of how the site reached its current state.

What does BranDive use Numra to test?

Technical SEO and consent approaches, on a property where there is no client to carry the risk of an experiment.

Something similar

Same problem? Tell us the deadline.

Fixed quote within one working day.

Start a project More work