Soap and personal care

Lush Bar: soap packaging designed, printed and delivered in 72 hours

A logo arrived on WhatsApp. Seventy two hours later a hundred finished boxes were delivered, printed with a dedicated plate for a brand colour that CMYK could not reproduce.

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Personal careSector

Remote projectMarket

72 hours from first message to deliveryTimeframe

4Services used

Packaging design
Pantone colour matching
Offset printing
Corrugated box production

The brief arrived on WhatsApp

Lush Bar sent their logo over WhatsApp and asked for soap bar packaging. There was no meeting and no studio visit. The whole project ran on messages.

Design

We designed the box and a round sticker label for the bars. It was approved within twenty four hours of the first proof going out, with no revision rounds.

Getting the colour right

The brand colour was not a process colour. Built from standard CMYK it would have shifted, and a soap brand whose packaging is slightly the wrong colour on every reprint has a problem that compounds. So we mixed a special colour and gave it its own plate.

Four CTP plates for the logo artwork
One additional plate for the specially prepared brand colour
Matte glue lamination
Three ply corrugated box construction

Delivery

One hundred finished boxes, delivered seventy two hours after the first message.

Outcome

What changed

Design approved within 24 hours of the first proof, with no revision rounds
100 boxes designed, printed and delivered within 72 hours
Brand colour printed from a dedicated plate rather than approximated in CMYK
Handled entirely remotely with no studio visit

The honest bit

This was a one hundred box run. Short runs carry a higher unit cost than bulk production, and the seventy two hour turnaround was possible because the client approved the first proof without changes. A project with revision rounds takes longer.

FAQs

Questions this project raises

How were a hundred printed boxes delivered in seventy two hours?

The logo arrived on WhatsApp, the design was approved within twenty four hours of the first proof with no revision rounds, and the job went straight to print. A project with revision rounds takes longer, and the seventy two hours depended on that first proof being approved as it was.

Why print a brand colour from a dedicated plate instead of CMYK?

CMYK could not reproduce this brand's colour accurately. A dedicated plate is the only way to get an exact shade onto a printed box when the colour matters, and on this job the colour was the brand.

Does a short print run cost more per unit?

Yes. This was a one hundred box run, and short runs carry a higher unit cost than bulk production. The trade-off is speed and not holding stock you do not need.

Can packaging be produced without meeting in person?

Yes. This project was handled entirely remotely with no studio visit, from the logo arriving on WhatsApp through to delivery of the finished boxes.

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