Barber equipment export

JRL Professional: export razor packaging with embossing and a blister window

Packaging for an exported product has two jobs at once: survive the supply chain, and sell the product in a market where nobody has heard of the brand.

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Manufacturing and exportSector

Export marketsMarket

Project basisTimeframe

5Services used

JRL Professional razor packaging showing the die cut window and gold foil

Packaging design
Dieline artwork
Offset printing
Lamination and embossing
Die cutting

Two jobs at once

JRL exports barber equipment to several countries. Packaging for an export product has to protect the item through a long supply chain, and then sell it on a shelf in a market where the brand is unknown. Those pull in different directions, and the specification has to serve both.

The specification

350gsm art card
Matte lamination with matte UV
Embossing on the brand mark
Die cut window with a blister fitting to hold the razor

Supplied as a production file

We supplied production ready dieline artwork, so the design and the cutting are one file rather than two things that have to be reconciled at the press.

Why in-house production matters here

A window cut and a blister fitting are exactly where design and production either meet or fail. Handling both means tolerances get checked before the plates are made, not after a run has already gone wrong.

Outcome

What changed

350gsm art card with matte lamination and matte UV finish
Embossed brand mark with a die cut window and blister fitting
Supplied as production ready dieline artwork
Specified for an international export supply chain

The honest bit

The artwork shown is the production dieline, which is the flat printing and cutting file rather than a photograph of the finished box.

FAQs

Questions this project raises

What makes export packaging different from domestic packaging?

It has two jobs at once: survive the supply chain, and sell the product in a market where nobody has heard of the brand. That changes both the structural specification and how hard the front of the box has to work.

What was the specification for the JRL razor packaging?

350gsm art card with matte lamination and a matte UV finish, an embossed brand mark, a die cut window and a blister fitting, supplied as production ready dieline artwork.

What is a dieline, and why does it matter?

It is the flat printing and cutting file a printer actually works from: where the box folds, where it is glued and where it is cut. The artwork shown for this project is the production dieline rather than a photograph of the finished box.

Can you supply print-ready artwork for a printer we already use?

Yes. Production ready dieline artwork is a deliverable in its own right, and this project was supplied that way.

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