Barakah Machinery Website Case Study

Brand development
Website development
Admin panel
SEO and AEO
Content strategy
Social media
Company profile and catalogues

The whole brand, not just a site

Barakah Machinery exports HOWO heavy trucks and machinery, sourcing from China and selling into Saudi Arabia, the wider Gulf and African markets. We built the brand from the idea outwards: identity, website, marketing, company profile, catalogues and social media.

The site

The build covers products, machinery, used cars, a blog, news and regional pages, with an admin panel behind it handling products, machinery listings, blog posts, SEO fields, bulk image upload and CSV import. The owner can run the catalogue without touching code.

The audit that forced a rebuild

The site was originally a single page application. An SEO audit found a priority zero problem: the application shipped one hardcoded meta block, so every URL on the site declared itself a duplicate of the homepage. Google had indexed exactly one URL. Every product page, every regional page and every blog post was invisible.

We re-architected it. Every public route is now server rendered by PHP reading MySQL, with the React application kept for the admin only and no Node runtime in production. Canonical host, redirects and a database driven sitemap were set at the same time, and robots.txt was opened to the AI crawlers as well as the search engines.

Beyond the website

We produced a keyword and content strategy from Semrush data, a marketing strategy and a branded deck, and moved on to video content. One piece, a public warning about scam listings for a thousand dollar car from China, went viral.

Outcome

What changed

Re-architected from a single page application to server rendered pages, fixing an issue that left only one URL indexed
Admin panel covering products, machinery, used cars, blog, SEO fields, bulk upload and CSV import
Database driven sitemap with robots.txt opened to AI crawlers as well as search engines
Brand, website, catalogues, social media and video handled end to end

The honest bit

Barakah Machinery is run by a family member and BranDive takes no fee or commission on this work. We include it because it demonstrates the technical scope, not because it was a paid engagement. Search Console and Bing verification are still outstanding on the client side, so there is no ranking data to report yet.

FAQs

Questions this project raises

What was wrong with the Barakah Machinery site before the rebuild?

An audit found every page was declaring itself a duplicate of the homepage, which left only one URL indexed. It was re-architected from a single page application into server rendered pages, which is what made the rest of the site visible to search engines at all.

What does the Barakah Machinery admin panel cover?

Products, machinery, used cars, blog posts, SEO fields, bulk upload and CSV import, plus a database driven sitemap. The robots.txt is opened to AI crawlers as well as to search engines.

Is Barakah Machinery a paid client?

No. It is run by a family member and BranDive takes no fee or commission on the work. It is included because it demonstrates the technical scope, not because it was a paid engagement.

Are there ranking results for this project?

Not yet. Search Console and Bing verification are still outstanding on the client side, so there is no ranking data to report.

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Barakah Machinery: a heavy truck export site rebuilt for search